A tactical campaign for Brassivoire in Cote D'ivoire, Abidjan.
Comme Nous Campaign: Cote D'ivoire
The campaign aimed to promote the ‘Ivoire’ beer brand in Abidjan and featured billboards strategically placed in various neighborhoods across the city. Each neighborhood showcased a customized billboard with communication tailored specifically to that area.
The primary goal of the campaign was to enhance consumer connection with the brand, fostering increased engagement and interest among consumers.